研究年報第77号 / p021 – p030

Business Terminology in the Russian Language:
Looking for a Culture Change

Evgeny Kiselev(Post-Graduate Researcher, Kwansei Gakuin University)

Abstract

A significant part of international business research revolves around culture. One of the shared aspects of culture is that culture is dynamic in nature and ever-changing. Rapid changes in socioeconomic and political environments, which were triggered by the collapse of the Soviet Union in 1991, are called the paradigm shift to imply the scale of changes in Russian society which accompanied this process. More than 25 years later, there is still a lack of understanding of the current state of modern Russian business culture. Current article discusses how the introduction of a market-economy system brought often-underestimated changes to Russian business culture from business terminology perspective.