Japan Business Communication Association (JBCA) celebrates its 90th anniversary this year. It is a tremendous honor to be appointed as the first female President during this milestone year.
Our association originated as Japan Business English Association and developed with a focus on commercial English in international trade. However, in 2002, to address the increasingly diverse needs of communication, we changed our name to “Japan Business Communication Association”. This change allowed us to expand our research areas beyond traditional topics to include international business, marketing, law, intercultural communication, applied linguistics, and more. Recently, the resiliency to recover from various disasters has been drawing ever-increasing attention as a research field.
There are three major characteristics in our association:
- Bridging Academia and Business: JBCA strives to integrate the latest needs and challenges in the business world with academic theories and research methodologies. Through this collaborative process, we aim to achieve transdisciplinarity, a synergy between academia and practice that enables both to co-create new knowledge and solutions.
- International Focus: We maintain partnerships with various international societies, such as the Association for Business Communication (ABC) based in the United States and the Korean Association for Business Communication (KABC). These partnerships provide our members with plenty of opportunities to connect with and present their research to scholars worldwide.
- Broad and Deep Networks: Our post-conference gatherings are exceptionally enjoyable, offering new members a chance to be introduced to and benefit from the diverse talents and cultural insights of JBCA members.
In today’s rapidly advancing technological landscape, including the rise of generative AI, our communication has increasingly become efficient. Yet, the timeless challenge remains: how we can create meaningful and efficient communication that also retains the true human voice.
If these topics resonate with you, we warmly invite you to join our meetings and become part of our community.
We look forward to welcoming you.
Misa Fujio, PhD
President of JBCA
After graduating from the Faculty of Literature at Kyoto Prefectural University, she worked for American-based global companies. Subsequently, she completed both the master’s and doctoral programs at the Graduate School of the University of Tokyo (Graduate School of Arts and Sciences, Department of Language and Information Sciences) and earned a Doctorate in Arts and Sciences.
Currently, she is a Professor at the Faculty of Business Administration of Toyo University in Japan, and an award-winning scholar both inside and outside Japan. She also has held positions as the President of the Research Institute of Social Sciences (Toyo University), and as the Asia and the Pacific Regional Vice President of the Association for Business Communication (ABC).