投資家コミュニケーション-邦銀の統合報告書における
CEO メッセージの和文と英文の表現の違いからの分析
Investor Communications: An Analysis about differences between Japanese and English expressions of CEO message in the Integrated Report of Japanese Banks
野 村 誠 二*(東京富士大学大学院)
Seiji Nomura (Graduate School of Tokyo Fuji University)
Abstract
The author intends to analyze in this paper an investor communication issue from a point of the study of Persuasion / Manipulation in Business Discourse, referring to the 2018 integrated report of Mitsubishi UFJ Financial Group(MUFG). In January 2019, the above MUFG integrated report was awarded by GPIF(Government Pension Investment Fund, a huge Japanese government pension fund organization)as one of the high scored ones, where the Japanese version and the English one changed the way to tell descriptions of the message from CEO slightly so that the investors and shareholders in both home country and overseas can easily and correctly understand its environmental awareness and management issues. The said communication issues seem to be related to actualization of investor communication gaps as globalization of investment chain progresses. The author intends to suggest that it is important for each global financial institution to know and understand differences in professional knowledge in finance and its industry practices. Finally, the author wants to suggest how smooth investor communications should be established.