Communications between Individual Investors and Independent Financial Advisors（IFAs）including an analysis from a point of Investor Communications under COVID-19
Seiji Nomura（Graduate School of Tokyo Fuji University）
Independent Financial Advisors（IFAs), in place of traditional distribution channels, such as securities companies and commercial banks, are increasing worldwide, including in Japan. IFAs are independent investment advisors that ordinary individual investors consult when seeking insights for investing in financial instruments. The increase in IFAs seems deeply related to the rapid development of the information-oriented society, in which informatization has concurrently caused an unmanageable flood of information, requiring ordinary individual investors to collect and analyze a vast array of information to identify only relevant information. Thus, ordinary investors often seek out someone to assume this processing work on their behalf, and IFAs are expected to undertake this role. Based on the above circumstances, this paper endeavors to confirm the essential functions of IFAs that individual investors require, by conducting a questionnaire survey of individual investors using an internet research company and identifying the challenges involved in investor communications. Finally, the author will analyze the results of the survey from the perspectives of Critical Discourse Analysis and investor communications under the COVID-19 pandemic.